πŸ‘‹ Welcome, you're one step away from full attribution

See Which Ads Actually
Make You Money

Your free account is ready. See below how the paid version gives you the full picture: every lead, every source, every keyword.

See Plans & Pricing β†’
250K+Active installs
4.8β˜…Average rating
Partner
#1Official WordPress UTM plugin

Free vs. Paid
Side by Side

Same plugin. Very different results. Here's exactly what changes when you upgrade.

πŸ“ŠParameters Tracked

βœ• Free

Tracks 5 standard UTMs only: no gclid, landing pages, referrer, or device info.

βœ“ Paid

Track 25+ parameters: gclid, fbclid, landing pages, referrer, device, organic keywords, and more.

β†’ See the complete picture on every single lead.

πŸ“Form Plugins

βœ• Free

Limited integration for Gravity Forms, Contact Form 7, Ninja Forms, WooCommerce & Elementor. 5 UTM params only.

βœ“ Paid

Works with 40+ form plugins with full 25+ parameter capture.

β†’ Use your preferred form plugin with full attribution.

πŸ”—CRM Integration

βœ• Free

No automated data flow to your CRM.

βœ“ Paid

Data flows into Salesforce, HubSpot, Pipedrive, GoHighLevel, and 30+ tools via Zapier/Make.

β†’ Your sales team sees campaign data right inside the CRM.

πŸ›‘οΈCaching Protection

βœ• Free

UTM data gets silently stripped on cached hosts.

βœ“ Paid

Client-side capture works on WP Engine, Cloudflare, Kinsta, and SiteGround.

β†’ Never lose tracking data to aggressive caching again.

πŸ”Keyword Tracking

βœ• Free

No keyword-level data from Google Ads.

βœ“ Paid

See which exact keywords produce leads, not just clicks.

β†’ Optimize your budget down to the keyword level.

πŸ€–AI Reports

βœ• Free

No automated reporting. Manual exports only.

βœ“ Paid

AI-powered attribution reports in 60 seconds.

β†’ Generate client-ready reports in one click.

πŸ”ŒMCP Server

βœ• Free

Not available.

βœ“ Paid

Starter+ and above: connect live WordPress data to Claude, ChatGPT & more.

β†’ One sentence β†’ full board-ready report.

7 features you're missing. One upgrade to unlock them all.

14-day money-back guarantee Β· Works with your existing setup

See Plans & Pricing β†’

See UTM Grabber in Action

Watch a 15-minute walkthrough, from install to seeing your first attributed lead.

Every Lead. Every Parameter. Captured.

This is what lands in your WordPress form entry for every single submission.

yoursite.com/wp-admin β†’ Form Entry #4821 Β· Sarah Mitchell
Form Fields
NameSarah Mitchell
Emailsarah@company.com
Phone(512) 555-0142
MessageInterested in services
Traffic Source
traffic_sourcePaid
utm_sourcegoogle
utm_mediumcpc
utm_campaignspring-sale-2026
utm_termbest injury lawyer
utm_contentad_variation_b
Ad Click IDs
gclidEAIaIQobChMI_ry9...
fbclidIwAR3x9p2Kn...
Journey & Referral
handl_landing_page/free-consultation
handl_original_refhttps://google.com
handl_refhttps://google.com
organic_source_strGoogle
Device & Identity
user_agentiPhone 15 Β· Safari 17
handl_ip73.162.xxx.xxx
gaclientid1893021.1712349021
handlIDHDL-2026-04821

All parameters captured automatically on every form submission. No code required.

Same Lead. Complete Data.

This is what your sales team sees when a lead comes in.

Free Version β€” Your CRM Entry
Name: Sarah Mitchell
Email: sarah@company.com
Phone: (512) 555-0142
utm_source: google
utm_medium: cpc
utm_campaign: spring_sale_2026
utm_term: best injury lawyer
utm_content: ad_variation_b
That's it. 5 UTMs only. No gclid, no landing page, no referrer, no device.
βœ… Paid Version β€” Your CRM Entry
Name: Sarah Mitchell
Email: sarah@company.com
Phone: (512) 555-0142
utm_source: google
utm_medium: cpc
utm_campaign: spring_sale_2026
utm_term: best injury lawyer
utm_content: ad_variation_b
gclid: EAIaIQobChMI...
landing_page: /free-consultation
referrer: google.com
pages_visited: 4 pages, 2 sessions
device: iPhone 15, Safari
ip_address: 73.162.xxx.xxx
cache_protected: βœ“ client-side capture

Free tracks the basics. The paid version adds gclid, landing pages, referrer, device, cache protection, and more. Which version do you want your sales team using?

"It's a secret weapon for marketing pros. If you're running paid ads and want to know exactly which campaigns drive real conversions, not just clicks, this is it."

@fawadgreenspace
WordPress.org Review Β· β˜…β˜…β˜…β˜…β˜…

Choose Your Plan

Start free and upgrade when you're ready. All paid plans include a 14-day money-back guarantee.

Free
$0
Free forever Β· 1 license
  • 5 standard UTM parameters
  • 7 popular form plugins (Gravity, Contact Form 7, Ninja, Elementor, WPForms, Fluent, Formidable)
  • 30-day cookie window
  • GDPR compliant (built-in consent banner)
  • AI Connector (MCP): fair-use allowance, last 30 days
  • Community support
Great for testing Β· Upgrade anytime
Starter
$24.92/month
1 license Β· Billed annually at $299
Get Starter
  • Everything in Free, plus:
  • ALL 40+ form plugins
  • 25+ tracked parameters
  • Organic + social + referral
  • Keyword-level lead tracking
  • Custom cookie duration
  • Direct integration with 12 consent plugins (Cookiebot, CookieYes, Complianz…)
  • GCLID Reporter (1 Ads account)
  • AI Connector (MCP): fair-use allowance, last 30 days
  • Email support
πŸ”₯ MOST POPULAR
Starter+
$33.25/month
3 licenses Β· Billed annually at $399
SAVE 56% VS SINGLE LICENSE
Get Starter+ β†’
  • Everything in Starter, plus:
  • 3 licenses (prod, staging, or client sites)
  • GCLID Reporter (1 Ads account)
  • AI Report Insights
  • AI Connector (MCP): unmetered, full history
  • Recommended for staging + prod workflows
  • Priority support
Best value for growing teams
AGENCY PREFERRED
Premium
$99.92/month
25 licenses Β· Billed annually at $1,199
PENNIES PER LICENSE
Get Premium β†’
  • Everything in Starter+, plus:
  • 25 licenses (prod, staging, or client sites)
  • GCLID Reporter (3 Ads accounts)
  • AI Connector (MCP): unmetered, full history
  • Dedicated success manager
  • Premium 24/7 support
  • Custom parameter configuration
  • White-glove onboarding
Managing clients? This is your plan.
🀝14-day money-back guarantee on all paid plans. If it doesn't work, full refund. No questions asked.

Not Ready to Upgrade Yet?

No pressure. Book a free 30-minute demo and we'll show you exactly what the paid version looks like with your data.

Book a Demo β†’